Elevators and Conformity

Sometimes people are like sheep mindlessly following along with the herd. This video demonstrates this phenomenon, and reminds us how quickly we can conform to social pressures in order to fit in. The video features experiments originally conducted in 1962 and then recreated in present day. In these experiments, people seem to change the direction they are facing on the elevator, in order to conform to the way the other passengers are standing. It is fascinating to see groupthink in action in this interesting setting. Something to think about next time you’re on a crowded elevator.