A shopper travels on an escalator past Toshiba advertisements at an electronics shop in Tokyo July 24, 2012. Japan’s Toshiba Corp, the standout performer among the country’s battered chipmakers, plans to cut production of flash memory chips by 30 percent after being caught by oversupply and tumbling prices. REUTERS/Issei Kato (JAPAN – Tags: BUSINESS SCIENCE TECHNOLOGY TPX IMAGES OF THE DAY)